AMURA
SKINCARE ADS CAMPAIGN
2021

Pandemic could be a blessing in disguise. Skin care business is one of the booming business after the pandemic. Amura as a skincare brand want to capture this positive upward trend with a standout ads campaign.

The concept is to portray 3 women with 3 different lives and profession. With their tagline ‘I am Pure Confidence’ we tell the stories of each women, and how they can feel confident to live their everyday lives.

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