AYO INDONESIA
INTERNATIONAL RIGHT TO
KNOW DAY CAMPAIGN
2021

Everyone has the same level of right to access information, this is one of the values on International Right To Know Day.

As a media company, Ayo Indonesia wants to create a campaign video for this event.

For the basic concept, we use the philosophy of ‘Three Wise Monkey’. The execution is still inline with Ayo Indonesia’s previous video for a consistent and strong branding identity, such as the strict use of rule of third, pop colours, etc.

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