INDONESIAN WEEKEND
FESTIVAL BRANDING
2016
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We were commissioned by Bangga Indonesia to create a branding concept for Indonesian cultural event festival held at Potters Field Park in the city of London which is called ‘Indonesian Weekend’. The goals is to visualize Indonesia’s rich, vibrant, and natural cultural wonders.
Photography style for festival branding are all too common and too boring for us. So we challenge ourselves to create it in the form of paper art.
We meticulously cut, glue, fold, and form all of the object from paper. The works included here are Indonesia’s iconic nature and culture elements which are Raja Ampat, Barong, Komodo, Bunaken, and Cadik Boat.
For the logo, we use a brush stroke and free style typography to capture the spirit of a festival, which are fun, happy, relax and of course party people ! :)
We also incorporate a ‘Mega Mendung’ batik ornaments in the letter ‘O’ to show a bit of Indonesian history of craftmanship and ingenuity. Don’t forget your roots, right ?
And the red and white colour to represent Indonesia national flag.
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