TELIN
CORPORATE MERCHANDISE BRANDING
2020
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As bicycle riding is booming in Indonesia, Telin a subsidiary of PT Telekomunikasi Indonesia (Telkom), jump in the bicycle fever too and want to create a cycling jersey for their employee.
As a telecommunication company with submarine fibre optic cable provider as tone of their core business, Telin wants us to incorporate those elements into the design.
Our idea is to take the distinctive shape of fibre optic cable and incorporate it in the design in a stylized form and patterns. For the color palette, we use corporate colors for a more formal look. But we also create another one with a more casual and modern color palette.
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